This is a sponsored post written by me on behalf of Nationwide Mutual Insurance Company. All opinions are 100% mine. Nationwide provided me with information regarding its Member Connections program.
As a consumer, it’s hard to tell if you are ever heard by the companies you support and whose products you buy. I personally like to support companies that not only listen to me but work towards improving their practices based on my and other customers’ feedback. I think that is one of the things that makes a good company a great company. Don’t you agree?
After getting information about Nationwide’s Member Connections Program, I wanted to share it with you. Many of us consider the insurance industry a necessary evil. But they do provide a valuable service and provide protection against loss, accident, etc. I was surprised to learn that Nationwide has been actively listening to its customers since they began. Not only that, but they are actually acting upon the feedback to improve their products and service. That is something to talk about and tell others.
How is Nationwide Putting Members First?
Nationwide, through its Member Connections program, actively seeks out and encourages member feedback. The program brings together small groups of Nationwide policy holders/members to talk with company representatives.
During Members Connections Meetings, members are invited to:
• Share their thoughts
• Ask questions
• Get clarification on changes or policies
• Talk to a real person at the company
There is no topic that is off limits at a Members Connections meetings and there are no questions or comments too small. Members are encouraged to talk about what is important to them because when it comes to member needs, Nationwide wants to put that first. It is a principle the company was founded on years ago. Unlike focus groups that direct the conversation, these meetings may be started with an introduction, but the meeting is member led.
How does the Member Connections Program Improve Service?
Nationwide has been holding these Member Connections since it started back in 1926. For over 60 years, these meetings have allowed Nationwide to deliver on the promise to listen and act. Because the program allows Nationwide to interact directly with members, they hear first-hand how they can help and/or improve their products or services. This is a competitive advantage as a Fortune 100 company and certainly makes Nationwide different.
Getting customer feedback is important to Nationwide. As a mutual company, they want all their members to know that they have a voice. Currently, there are 10-15 Members Connections meetings held each year around the country. These meetings are organized regionally for members. You can see if there is Member Connections meeting in your area. If there is not a nearby meeting, members can also reach out to their Nationwide agent, send a social media message, or call to ask questions.
Together with members, Nationwide strives to listen to what their customers want, so that they can provide what is necessary to fill the need. When the company first started, it was designed to assist Midwest farmers. Today, the company offers a range of products and services for customers at every stage in their life. Learn more about Nationwide and experience firsthand how they are putting members first.